WIRC Media Who We Are

WIRC Media Tactics was founded by Micah Sheveloff, a quarter century veteran of the consumer electronics community who became immersed in the world of media, settling into a position as senior editor at Madison Avenue-based AudioVideo International. It was from this critical vantage point that Sheveloff identified an opportunity – to provide global media and communications services to smaller, niche organizations struggling to be heard above the roar of big business.

Additionally, Sheveloff has served as Chair of the MERA (Mobile Enhancement Retailers Association) Legislative Committee, speaking out on such issues as improved installation standards, car audio related noise pollution and the attempted New York City car alarm ban.
Today, WIRC Media Tactics relies upon a network of talented analysts, executives, and writers as well as priceless relationships with editors all over the world. This network, a byproduct of nearly three decades dedicated to the world of consumer goods, enables WIRC Media Tactics to access critical resources and remain “dialed in” to rapid market changes as they occur.

WIRC Associates
Meaghan Muir
Ms. Muir has ten years of experience in public relations and marketing. She has developed and executed comprehensive marketing and public relations campaigns and provided strategic counsel to a wide spectrum of clients in industries such as consumer electronics, healthcare, restaurants/hospitality, and energy. Planning and executing media tours, press conferences and major media events nationwide has enabled her to develop relationships with an exceptionally broad range of journalists.

Ms. Muir received her Bachelor of Arts in Journalism and Master of Information Science, both from the University of Rhode Island. This background enables her to work closely with clients from day one; conducting market research, strategizing communications plans, initiating story pitches, writing press materials, and ultimately securing valuable media coverage.

David Lander
David Lander, who began his journalistic career as an audio industry trade editor more than three decades ago, has been a marketing columnist for TWICE as well as Audio magazine’s Editor-at-Large, and he’s now a Stereophile contributor. He has also written for such prominent national magazines as American Heritage and American Legacy, leading history publications for which he’s done cover stories, Popular Mechanics, Rolling Stone and others. In addition, he has assisted various consumer electronics companies with their advertising, public relations, brochures and web sites.

Doug Newcomb
Beginning in 1988, Doug Newcomb was the principal editor of the leading consumer and trade car stereo magazines—including Road & Track Road Gear/Mobile Entertainment/Car Stereo Review, Car Audio and Electronics and Installation News/Mobile Electronics – Doug is also a highly respected source on mobile electronics for the general media, ranging from Business Week to Atlantic Monthly.

Mike James
Mike James is a writer/researcher extraordinaire who also handles our entertainment industry accounts. Possessing a passion for the world of music and recording, Mike is well versed in the language of the Indie music scene as well as the colorful publications that make it sizzle.

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